MAGAZINE COVERS, ADS, AND FEATURE ARTICLES
PAGE TWENTY-NINEAll enlargeable on this page
Karl K.:
"This is an ad from Jet magazine from 1954. A housedress with a petticoat?
My mother never did housework in a dress. The date of the magazine is
April 1, 1954, so maybe a copywriter threw a ringer in there."ED: Shades of June Cleaver, except she is missing the pearls!
From UK Vogue, June 2011
by French fashion photographer Patrick Dumarchelier
Sent by
Abby Rhodes
Jean L. points out this site, which contains a lot to look at! Sample at left:
From Seventeen Magazine, April, 1955
"Horsehair" (used mainly in the US) was not really that, but an appellation for stiff nylon crinoline, which in turn was a term appropriated from The Era-before-he-Era, long before nylon.
Note also that it had "lace borders" to "protect your nylons [stockings], which sometimes snagged on rough nylon, and thus were ruined. Of course, in the days before pantyhose, one could save the good one for another day!
Sent by Abby Rhodes
A WWII US Army publication cover
Provided by
Jean L. and Rhino From the Victory Violet blogThe petticoats appear out of place for the forties - guess their
use was stylistic. Also, we were under the impression that the word "Yank" during
the war was used primarily by others to describe Americans, not a self-applied appellation
Rhino: "I recognise the picture as one of the many that I sent you from Miss Victory Violet's blog. I thought at the time that it was a mock up of a magazine cover and that the lady sitting with her petticoats on show was Miss Victory Violet herself.
"I have researched further: There was an American war-time magazine called 'Yank'. Apparently 'by the men, for the men in service'. I think perhaps the servicemen of the time saw 'Yank' as a term of endearment because it was what the Brits called them and the Brits were really pleased to see them. Their arrival was what had been hoped and prayed for, for some time. As you can see from the link there were many versions. From this page I opened the versions that showed 5c in the tiny picture.
"The mock up is good, it captures most of the banner heading in, what looks to me like, exact detail. Miss Victory Violet used a date of 14 September 1944. It was a weekly publication and all the ones I looked at accorded to a publication schedule of 1st/8th/15th/22nd/29th September 1944. Miss Victory Violet possibly deliberately chose a date that wasn't a true publication date. "
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